Why is a video important to sell your property?

Brandon Grant - Eclipse Design

Videos are without question the most effective tool which real estate agents can use in their marketing strategies to generate more leads and increase sales. Video used to be a luxury, but now it is becoming the most important tool of successful real estate agents.

When it comes to videos, the statistics sound pretty impressive: 64% of consumers are more likely to buy a product after watching a video about it. When you are trying to sell your property in a very competitive and populated real estate market, you need an engaging and eye-catching tool to be successful.

5 Benefits of utilizing the power of Real Estate Videos

Videos have a lot of benefits - here are the 5 main ones which should convince any real estate agency to jump on the wagon and start utilizing the power of real estate videos.


You will certainly agree that Real Estate is all about trust. Helping clients to buy or rent house involves gaining their trust and showing one's integrity. Videos can be used not only to portray the property listings but also the agent's skill set and accomplishments. Thus building the trust of potential buyers.

2.Better advertising

Videos are much better advertising for your real estate listings than pictures and texts. Your customers will most certainly not read long articles or browse through dozens of photos (often very low quality) - video can show off all of the amenities and features of the house in a very easy way.

3.More activity

Real Estate Agencies which are using video listings on their websites get more enquiries than those without. Most sellers want to list with an Agency which uses video listings.

4.More information

It is quite clear that real estate videos can provide tons of information in a very concise way. Customers can see room size, location, floor plan and other features of the property without having to do a lot of research on their end. It also make sense to create a teaser video to really entice customers and see the benefits of it.

5.Drone Technology

These gadgets are currently being used for sports events, minor films, and even some security companies. And, of course, in real estate, if you don’t keep up with the competition, you could risk being left behind!. This kind of visual marketing speaks for itself when a client asks to see a property, instead of relying on many hours of painstaking photography, just a few fly-bys of a drone can capture the entire plot in a few minutes. Montages, slow-zoom, the plot captured at any distance from any angle - all with one simple tool.

Real Estate Videography will provide unique insights, movement, and dynamism to any marketing or property plans in your business. It could just be the new perspective you need!


We're Real Estate Video Production Specialists - Give us a try!

If you'd like to create a marketing video that impresses, contact us now!

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